Social and Behavior Change Communication for Health and Social Development Initiatives

Social and Behavior Change Communication for Health and Social Development Initiatives

Program Introduction

Strategic Social and Behavior Change Communication (SBCC) can create stronger communities and maximize the value of social development interventions. Projects succeed if and when they cause changes in target communities. However, achieving a change that is large enough in scale is easier said than done. SBCC refers to the coordination of messages and activities across a variety of channels aiming to reach a number of societal levels be it the individual, the community, services, or policy. SBCC is a functional tool for effecting change on a major level. Thus, it has been at the center of the attention of many development donors and governmental programs.

This training course has been designed to empower development professionals and help them define, implement, monitor, and evaluate SBCC projects. The program aims to develop delegate capabilities in communicating critical messages to key audiences while considering relevant behavioral theories before deciding on project activities.

Target Audience

This Training Course on Social and Behavior Change Communication for Health and Social Development Initiatives in Nairobi, Kenya is the best suit for:

  • Health and Social Development Project Managers, Officers, and Assistants
  • Program Staff of Humanitarian and Development Agencies
  • Communication Consultants
  • Development Consultants
  • Anyone seeking to improve knowledge in social development communication management.

Program Objectives

Upon the successful completion of this training program, the participants will be able to:

  • Perform communication needs assessment for Health and Social Development Initiatives
  • Ensure SBCC interventions prove effective across different target groups
  • Comprehend challenges to effective communication and assess the prevalence of risk
  • Hone interpersonal communication skills and Promote Positive Behaviors
  • Mobilize Communities to work with behavior change communication
  • Process and Analyze applicable statistical data and identify associated risks.

Program Contents

First Day

  • Introduction to Social and Behavior Change Communication
  • Dynamics of Health and Human Behavior
  • Understanding the Situation: Cause and Effect, People, and Context Analysis
  • Essentials of community-based development communication
  • Audience Segments, Priorities, and Profiles
  • Communication Objectives, Strategic Approach, and Positioning
  • Conducting a comprehensive and cost-effective communication needs assessment

Second Day

  • Steps in developing a comprehensive communication strategy
  • Understanding audiences for SBCC through a needs assessment.
  • Inclusive and Community-Centered Communication
  • Direct and Indirect Communication Strategies
  • Social Media Management and Online Interaction with Target Audience
  • Chanel, Activity, and Material Mix

Third Day

  • Inclusive Media Communications – Creating a media mix
  • Community Owned Communication Approaches
  • Setting Priorities for Communities
  • Developing and pretesting messages and communication materials.
  • Implementing and monitoring the SBCC program
  • Evaluating the impact of SBCC programs
  • Social and Behavior Change Campaigns and their management

Forth & Fifth Day

Full-Days Exposure Visit

 Highlights of the Exposure

  • Meetings with the Members/Representatives of Local Governmental and Non-Governmental Organizations working on Health and Social Development Initiatives
  • The Overview of Best Practices of SBCC and Challenges to Communication from host organizations’ real-life experience
  • An opportunity to share local domain knowledge and network with fellow professionals involved in ensuring successful SBCC

Program Methodology

This is a 5 Days’ intensive training program that is designed to be highly interactive and places particular emphasis on the practical application of the material covered. The instructor employs a blended-learning approach where presentation is complemented by case studies, group assignments, exercises, game-based simulations, and video demonstrations. On the last day of the program, the participants will have the possibility to meet professionals from local governmental and non-governmental organizations and share their experience in creating successful SBCC strategies.

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